CAD, VR, AI and… Plasticine?

Automakers rely on cutting-edge technologies to create today’s cars. They also rely on the past. There’s one place inside a major carmaker you’re unlikely to see and that’s the working areas of its design studios. They’re secure facilities. The reason you won’t get inside is the need for secrecy. Carmaking is competitive. It’s also time-consuming. […]
Here’s What Happened With These Predictions From 2019

Back in 2019 PwC Research predicted choppy financial waters for the automotive industry. The pandemic that followed might have rolled this crystal ball in a different direction, but the recommendations it made to carmakers tell a different story. There’s a four-letter word used every day inside global carmakers: CASE. For the auto industry, CASE […]
Gratitude For Things We Hope To Never Use

Here’s something all of us should do this month before heading away on holidays. Don’t worry, it’ll only take a second. If you’re driving off on a road-trip this summer, you’re probably busy with the usual pre-departure stuff; things like checking tyre pressures, making sure you’ve packed everything, and setting reminders to drop the dog […]
How A Magazine Editor Built His Publication’s Press Car

Media publications often collect press cars for road-test reviews from a car company’s head office. Not this time. When Nissan Australia offered 4×4 Australia magazine a long-term road test of a Navara PRO-4X Warrior by Premcar, editor Matt Raudonikis knew it was a great opportunity to show his readers what it’d be like to live […]
Why Stickers And Stripes Aren’t All Things Nice

“You may fool all the people some of the time; you can even fool some of the people all the time; but you can’t fool all of the people all the time.” It’s a great quote. History can’t decide if Abe Lincoln or showman PT Barnum said it; either way, as sayings go, this one’s […]
Restoring a Car From 1971 Was A Valuable Reminder About Australia’s New-Car Market

Australians have always had particular needs and tastes when it comes to new cars, and official new-vehicle importers are starting to seize upon them. Most blue-oval fans will agree the 1971 XY Falcon represents “peak Ford” in Australia. This humble-looking three-box sedan earned its place in Australian life not only as a family car but […]
If You Think New-Car Enhancement Programs Are Just Technical Projects Then You’re Overlooking This

Creating niche new-car model ranges for official vehicle importers demands the best design, engineering and manufacturing. It also needs to right commercial approach. Without it, these programs risk not getting off the ground – or even failing mid-flight. Seems I rang a bell last month. When I recently shared why OEM carmakers trust Premcar to […]
Why Hollywood Might Hold An Important Answer For Car-makers

When it comes to new cars, Electric Vehicles (EVs) are changing the way people are moved. And it poses a new challenge for some of the world’s biggest automotive brands. The production of petrol- and diesel-powered cars has begun its slow descent as tighter environmental rules take effect in the world’s major new-car markets. For […]
Why Specialised Vehicles Are Just As Important As Iron Ore

As far as Australia’s exports go, minerals top the class. But rumbling in the background is a reminder that not everything we sell overseas needs to be dug out of the ground. In plain economic figures, it’s hard to ignore the importance of saleable natural resources to Australia’s economy. Iron ore tops the export sales […]
Why OEM Carmakers Let Us Develop And Create Their New Cars

If one word summarises why global carmakers choose us to engineer and enhance their new vehicles, it’s trust. And achieving it is a big deal. Work in product development with a global carmaker long enough and you’ll eventually discover an automaker’s greatest work is often hidden from view. Buyers of new cars can usually […]