Australia’s car industry story is an epic, not a novel

Premcar Australian Car Industry

Australia’s car industry story is an epic, not a novel

Australia’s car industry story isn’t anywhere near its final act. There are plenty of pages ahead.

Book out next Tuesday morning, 31 October 2023.

I’ll be part of the Advanced Manufacturing Growth Centre’s discussion panel on Australian manufacturing in Melbourne that day.

You should come along if you’re in Melbourne.

The AMGC’s been assembling different Australian manufacturing firms to discuss their challenges and successes, and the strategies and innovations fuelling their accomplishments.

Hat-tip to AMGC’s MD Jens Goennemann for bringing these discussions to Australian audiences. Australia’s manufacturing sector doesn’t get the air time other industries like mining and building tend to get. It deserves more attention.

It’s not because I believe manufacturing feels “left out.” It doesn’t make sense manufacturing isn’t a bigger story in Australia’s economic narrative.

That’s because Australian manufacturing has the same key ingredients inside every good story.

Heroes and villains. (Writers call them protagonists and antagonists.)

Obstacles for the heroes to overcome and unfair successes for the villains.

Drama, tension and twists.

And the most important ingredient?


In every good story the hero changes, and this causes the audience’s feelings to change.

Australian manufacturing, especially its car industry, has changed.

Premcar’s 27-year manufacturing journey is a great example of this.

Sure, previous chapters in the Australian car industry story have been written and read. And yes, the industry’s biggest turning point occurred in the last decade when the “Big Three” stopped assembling their new cars in Oz.

But that change didn’t mark the end of the industry. Far from it. It sent it in a different direction, and plenty of new pages have been written, with plenty more ahead.

I’ll be talking about this at the AMGC’s panel discussion on October 31.

Come along. Register here. It’s free.

It might change your view of Australia’s car industry. It’s more alive and well than you might think.


Bernie Quinn – Engineering Director, Premcar Pty Ltd


About Premcar – Premcar Pty Ltd is a leading Australian vehicle engineering business that specialises in the automotive, defence and aerospace industries. For more than 25 years, global car-makers have made Premcar their go-to partner for the complete design, engineering and manufacture of niche-model new cars, full-scale new-vehicle development programs, and electric vehicle (EV) conversions and manufacturing. As the name behind more than 200,000 new cars and 55,000 new-vehicle engines, Premcar’s body of work is extensive and has delivered technical and sales success for major car brands from Europe, the USA, Japan, China and Australia. Visit


Follow Premcar on Instagram – @premcaraustralia

Follow Premcar on LinkedIn – @Premcar Pty Ltd

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