30 years of Premcar: Branding

Premcar turns 30 in 2026. To celebrate, we’re sharing some of our carmaking knowledge. This time, it’s about branding.
Local new-car enhancement programs create and drive famous brand names

One factor underpins the most famous performance sub-brands in the car world. Car enthusiasts and motorsport fans can often be tribal. This is often thanks to one of the automotive industry’s greatest creations: the performance sub-brand. Ford and Holden have proved this for generations. Even after GMH’s demise in Australia and the end of the […]