The powerful marketing tool new brands are using
New brands entering Australia’s new-car market are doing solid trade. Many of them have woken up to the sales power locally tuned suspension and ADAS systems can create. And their cars are often cheaper. But it’s not just lower prices in a cost-of-living crisis making them attractive. Some of these new brands are now more […]
Why are new car brands from China so competitive?
One automotive industry question popped up time and again in 2024: ‘How have the new car brands from China become so competitive, so quickly?’ There are plenty of answers. Strong product appeal, heavy home-government subsidies, and the sheer economic scale of their operations are just some of them. Unfortunately for the ‘legacy’ car brands they’re competing against […]
