Why are new car brands from China so competitive?

Why are new car brands from China so competitive?

One automotive industry question popped up time and again in 2024: ‘How have the new car brands from China become so competitive, so quickly?’ There are plenty of answers. Strong product appeal, heavy home-government subsidies, and the sheer economic scale of their operations are just some of them. Unfortunately for the ‘legacy’ car brands they’re competing against […]