30 years of Premcar: Design Thinking

Premcar turns 30 in 2026. To celebrate, we’re sharing some of our knowledge. This time, it’s about Design Thinking.
30 years of Premcar: MAYA

Premcar turns 30 in 2026. To celebrate, we’re sharing some of our knowledge. This time, it’s about a key design principle.
Human-centred Design

People, not shapes, underpin great design. The automotive design world lost one of its Old Masters in March. Italy’s Marcello Gandini, the skilled stylist who gave us Lamborghinis such as the Miura and Countach and exquisitely styled sports cars from Ferrari, Maserati and Alfa Romeo, has left behind an unmatched design legacy. His work reminds […]