Why the Premcar new-car enhancement model rocks

Nissan Warrior Premcar Australia

Why the Premcar new-car enhancement model rocks

It’s about filling the gaps.

Nissan and Premcar conducted another national media event at our Melbourne factory a couple of weeks ago.

One of the editors who attended asked me why Premcar’s new-vehicle enhancement model works so well.

Here’s the answer.

There’s a good chance you’ve come across the ‘rocks, pebbles and sand’ analogy.

It’s often used to show people how to prioritise tasks in a fixed amount of time.

Picture this: You have some large rocks, some small pebbles and some sand. And you have to fit them into a jar.

The analogy says you do the largest tasks first (put the rocks in first), then the next largest tasks (put the pebbles in second) and then fill the remaining smaller spaces with all of the smaller tasks (the sand).

This way, you’ll fit everything into the jar, implying you’ll get all of your tasks done in the time allocated.

If you do the process back-to-front – that is, put the sand in first, then the pebbles and then the rocks – they won’t fit.

The global car industry echoes this analogy.

Major volume carmakers often build what are called ‘global’ cars and ‘regional’ cars.

Global cars are usually sold largely unchanged in all major markets around the world.

Regional cars, however, can be quite different. Carmakers create them to appeal to buyers in collections of markets inside specific geographical regions, such as Europe, the Americas or segments of Asia.

Both models have pros and cons.

Both models work.

But both models leave space in the jar.

Think of Global cars as rocks, and Regional cars as pebbles.

And think of Premcar as the sand.

Enhancing Global cars and Regional cars to appeal to specific buyers within specific markets is how global carmakers are using Premcar to grow their new-vehicle sales.

It’s an effective model because rocks won’t reach these people. Neither will pebbles.

Premcar’s agility and ability to fill various market gaps with locally enhanced models lets carmakers reach buyers they otherwise might miss.

It works with cars made for global markets and it works with cars made for regional markets.

It means carmakers don’t have to dedicate and divert valuable resources to making these locally enhanced model ranges. But they get all the benefits as if they had.

And most importantly, the buyers in these market gaps get the cars they want.


Bernie Quinn – CEO, Premcar Pty Ltd


About Premcar:

Premcar Pty Ltd is a leading Australian vehicle engineering business that specialises in the automotive, defence and aerospace industries. For more than 25 years, global car-makers have made Premcar their go-to partner for the complete design, engineering and manufacture of niche-model new cars, full-scale new-vehicle development programs, and electric vehicle (EV) conversions and manufacturing. Premcar’s body of work is extensive. It is the name behind more than 200,000 new cars and 55,000 new-vehicle engines. The company has delivered technical advancements and sales success for major car brands from Europe, the USA, Japan, China and Australia. Visit premcar.au.

Follow Premcar on Instagram – @premcaraustralia

Follow Premcar on LinkedIn – @Premcar Pty Ltd

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Create The Exciting New Cars Buyers Really Want and Drive Your Sales

If you have always wanted a Navara and you absolutely just want the best of the best, it’s hard to look past what is without doubt one of the most desirable choices on the market right now.


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