Premcar turns 30 in 2026. To celebrate, we’re sharing some of our knowledge. This time, it’s about know-how.
Some years ago, a former boss of mine was asked to host a study tour for some overseas colleagues.
They came to Australia to discover how our division operated.
Their goal was to take home valuable insights for their own transformation plans.
After our guests left for home, I asked him, “How do you think they will go?”
“Well,” he said, “They’ve got the recipe and they’ve got the ingredients, but they don’t know how to cook.”
The ability to cook separates a kitchen enthusiast from a chef.
And the ability to cook at a high level separates a chef from a Michelin Star-rated chef.
High-level abilities separate the best in sport, business, art, singing… everything, really.
There are plenty of places to eat out, but not all of them have chefs.
And very few of them have Michelin-Star chefs.
The same applies in OEM carmaking.
In carmaking, everybody says they have know-how.
Because they understand that know-how is the largest slice in the carmaking Success Pie.
Which is why global automakers don’t turn to Google or Reddit to find trusted technical partners.
You can copy how to do things, but the results won’t be the same as the trusted source with the right know-how.
Because there’s a truth when it comes to carmaking know-how:
It takes a very long time to develop.
And you either have it, or you don’t.
Bernie Quinn, CEO of Premcar
About Premcar:
Premcar Pty Ltd is a leading Australian vehicle engineering business that specialises in the automotive, defence and aerospace industries. For more than 25 years, global car-makers have made Premcar their go-to partner for the complete design, engineering and manufacture of niche-model new cars, full-scale new-vehicle development programs, and electric vehicle (EV) conversions and manufacturing. Premcar’s body of work is extensive. It is the name behind more than 200,000 new cars and 55,000 new-vehicle engines. The company has delivered technical advancements and sales success for major car brands from Europe, the USA, Japan, China and Australia. Visit premcar.au.


