The powerful marketing tool new brands are using
New brands entering Australia’s new-car market are doing solid trade. Many of them have woken up to the sales power locally tuned suspension and ADAS systems can create. And their cars are often cheaper. But it’s not just lower prices in a cost-of-living crisis making them attractive. Some of these new brands are now more […]
VIDEO: How the Nissan Warrior range is created in Australia, for Australia
Join Premcar CEO Bernie Quinn as he shows you how the Premcar-enhanced Nissan Warrior range is engineered and secondary manufactured in Australia, for Australia. Click here to WATCH THE VIDEO. About Premcar: Premcar Pty Ltd is a leading Australian vehicle engineering business that specialises in the automotive, defence and aerospace industries. For more […]
ARTICLE: @AuManufacturing discusses Premcar’s latest Australian defence project
@AuManufacturing discusses Premcar’s latest defence project. “By taking the knowledge they have built over a quarter century in the automotive industry and applying them to the defence industry, Australia ends up with a more resilient manufacturer and a better product for defence – it is a win-win.” — Jens Goennemann, Managing Director, Advanced Manufacturing Growth Centre […]
Why the Premcar new-car enhancement model rocks
It’s about filling the gaps. Nissan and Premcar conducted another national media event at our Melbourne factory a couple of weeks ago. One of the editors who attended asked me why Premcar’s new-vehicle enhancement model works so well. Here’s the answer. There’s a good chance you’ve come across the ‘rocks, pebbles and sand’ analogy. It’s […]
This is Australia’s new new-car industry
We’re quietly powering on. Australia’s car industry ended in 2017. That’s many people’s understanding after Ford, GM-Holden and Toyota assembled their last new cars in Victoria and South Australia. Like all icebergs, much of Australia’s car industry lay hidden under the surface at that time. A vast network of supply-chain companies fed these big automakers […]
Why Manufacture Anything In Australia?
The most important part of the answer has little to do with money, at least over the long run. Australian Manufacturing is back in the media. Earlier this month, Australia’s Prime Minister Anthony Albanese addressed the Queensland Media Club about his government’s vision for a Future Made in Australia. His speech covered a lot of […]
ARTICLE: Premcar in Manufacturing Outlook magazine
Manufacturing Outlook Magazine discusses how Premcar is spearheading Australia’s car industry. “Today, major carmakers of all sizes commission the company for almost everything. From developing entire new-vehicle platforms to enhancing a model series for a new buying audience to tuning a new car model’s steering and handling, Premcar does it all.” — Thomas Arnold / […]
ARTICLE: APAC Outlook Magazine speaks to Premcar
APAC Outlook Magazine discusses how Premcar is helping global carmakers and their Australian importers create new cars that buyers really want. “With a vast majority of new car buyers wanting vehicle choices that are tailored, special, and fit for a particular purpose, Premcar is not only meeting these expectations but surpassing them.” — Thomas Arnold […]
