Carmaking is often the simple part
It’s the bits after the new-car sale that can make or break a car brand. Carmaking is an exciting business. I’ve been involved in engineering and manufacturing new cars for big OEM brands pretty much my entire working life. But carmaking isn’t just about making cars. It’s also about processes, systems and – above all […]
Why concept cars are important
They’re much more than show ponies. It’s September next month and if you’re a car industry lifer like me that has always meant one thing: Frankfurt Motor Show. It’s traditionally one of the biggest tier-1 motor shows on the calendar. It’s been the show where all of the big Euro cars brands have traditionally unveiled […]
These 3 letters could restart Australia as a carmaker
CKD + DIY = WIN Australia’s ABC News recently published an article detailing the many ‘foreign’ car brands that used to assemble new vehicles in Australia. Forget Ford and Holden. Some of the brands will probably surprise you. But what happened? Why aren’t they still here? Well, to cut short a generations-long tale of global […]
Two of the secrets inside Premcar-enhanced new cars
Together, they are part of the answer to ‘how do they do it?’ We get asked this question a lot. Customers, journalists, new-car dealers; they all ask it. But it’s only when you dig into the ‘how’ and ‘why’ of something do you realise the ‘what’ that makes it work. This is certainly true with […]