30 years of Premcar: Branding

Premcar turns 30 in 2026. To celebrate, we’re sharing some of our carmaking knowledge. This time, it’s about branding. Carmaking is easy, right? Design the car, make the car, market the car, sell the car. Correct? Sort of, but not quite. Car enthusiasts and industry veterans can name plenty of great cars that were […]
30 years of Premcar: MAYA

Premcar turns 30 in 2026. To celebrate, we’re sharing some of our knowledge. This time, it’s about a key design principle. Read a new-car review today and you’ll likely find strong opinions about in-cabin technologies. This is the high-tech stuff inside the car that occupants interact with. Things like touchscreen-controlled infotainment systems. One advancement […]
30 years of Premcar: Resilience

Premcar turns 30 in 2026. To celebrate, we’re sharing some of our knowledge. This time, it’s about resilience. If you follow motorsport you’ll know about the 24 Hours of Le Mans. It’s one of the most challenging endurance races on the annual calendar. It’s also the most prestigious endurance race, having been won by […]
30 years of Premcar: Partnerships

Premcar turns 30 in 2026. To celebrate, we’re sharing some of our experience. To kick off, let’s talk about partnerships. There’s a great scene in the HBO TV series ‘Game of Thrones’. Robert Baratheon, the King of the Seven Kingdoms, asks Queen Cersei Lannister a simple question. “Which is the bigger number? Five, or […]
The secret to OEM engine enhancement

Big horsepower is about removing, not adding – especially if you’re an automaker. Performance-enhanced new cars often have higher-output engines. More power and more torque for quicker acceleration, faster response and higher top speeds. Creating these engines is straightforward, right? Bigger airbox, remap the engine ECU, bigger exhaust system, bigger turbos, and so on. Well, […]
VIDEO: Harrop and Premcar

To celebrate its 70th birthday, Australian high-performance icon Harrop Engineering is profiling the leaders driving Australia’s automotive sector. Check out their recently released deep-dive into Premcar. WATCH THE VIDEO on Harrop’s YouTube channel here About Premcar: Premcar Pty Ltd is a leading Australian vehicle engineering business that specialises in the automotive, defence and […]
Size matters if you’re a carmaker

How big does an automaker need to be to survive the car industry’s current upheaval? I have never seen the new car market in such a volatile state. Some brands are managing rapid growth, others rapid contraction. Recent VFACTS sales figures show some car brands’ year-on-year sales results in Australia are down anywhere from 10 […]
ARTICLE: Australian car manufacturing could and should return

Premcar’s CEO and Engineering Director Bernie Quinn: “It wouldn’t be easy. But is it possible? A hundred per cent, yes.” CLICK HERE TO READ THE ARTICLE at CarExpert.com.au About Premcar: Premcar Pty Ltd is a leading Australian vehicle engineering business that specialises in the automotive, defence and aerospace industries. For more than 25 […]
INTERVIEW: Q&A with Premcar’s owners

In 2012, Bernie Quinn and Jim Jovanovski, two leaders at Prodrive Automotive Technologies Australia, decided to purchase the company that employed them. Their employer was the business behind Ford’s high-performance cars in Australia, a now-famous model range known as Ford Performance Vehicles (FPV), the historic nemesis of GM-Holden’s HSV. But when Ford began winding down its […]
ANNOUNCEMENT: Premcar announced as one of Australia’s most innovative manufacturers

Leading Australian publication @AuManufacturing has announced Premcar is one of Australia’s most innovative manufacturers. “After launching our campaign in November last year, @AuManufacturing announced Australia’s 50 Most Innovative Manufacturers for 2025 at an event at Crown Melbourne’s River Room on Wednesday. Following a national search and the judgments of six experts, this title is very happy to […]