Why 5% Matters

Developing successful new cars is an enormous task. Despite everything that goes into their creation, it’s the final piece at the end that can make all the difference. Two things stand out from recent VFACTS reports, Australia’s official new-vehicle sales scorecard. The first is the continued rise of EV sales. Electric vehicles accounted for eight […]
The Journey Behind Our Engineered-Enhanced-Electrified Tagline

June 1 is special at Premcar. The coming years will be even more so. It’s been a big week. We spent most of it with the national media and car company executives. We presented pre-production vehicles, outlined future plans (we’ll reveal more soon) and assessed future-model new-car projects. One of our engineering teams started testing […]
Our 3 Most Important Challenges In The Next 10 Years

Electric vehicles have largely become an emblem of the automotive industry’s future. Getting there requires focus on several critical areas. Online new-car shopping. Driverless vehicles. New brands quickly earning chunks of market share. The global automotive industry hasn’t experienced this kind of intense change. And the biggest shift, without doubt, is the move to zero-emission […]
This Figure Confirms The Success of Locally Enhanced New Vehicles

The Nissan Navara PRO-4X Warrior by Premcar recently won Best Ute Off-Road: Best Four-Cylinder in CarExpert.com.au’s inaugural Ute Of The Year Awards. But there’s one number in the winners’ list that really stands out. “Pride” doesn’t really capture it. It’s hard to find the best words to express how it feels when the vehicles you […]
Why It’s Worth Looking To Farming For Auto Industry Success

There’s a word that summarises a path to success in the auto industry. And it’s not “conquer”. I recently had a meeting with an auto industry leader. Spending time with this top executive was memorable. His clear direction. His sense of purpose. His ambition. They’re all infectious. He knows exactly what his brand’s customers, dealers […]
5,000th New Car Built at Premcar’s Epping Facility

The 5,000th new vehicle to be built at Premcar’s Epping (VIC, Australia) production facility has rolled off the assembly line. The new vehicle to set the milestone was a Nissan Navara PRO-4X Warrior by Premcar, which completed its full Australian secondary manufacturing at the company’s Epping-based engineering and production centre on Thursday 6 April 2023. […]
3 Most Common Questions I’m Asked

You’d think three simple questions would spark three easy answers. Usually, but not always. I’ve spent my working life as an engineer in the automotive industry. 25 years of experience has created the belief in others I must have a few answers, especially industry outsiders. So, picking up the “theme of three” from my last […]
3 Things That Have Changed In the Last 27 Years

Premcar will turn 27 soon. The automotive industry has experienced plenty of changes during that time. Here are three of them. My team and I have given some thought to the mountain-shifting changes we’ve experienced and witnessed in the global automotive industry as Premcar inches closer to its 30th birthday. When we started back in […]
3 Things That Haven’t Changed In the Last 27 Years

Premcar turns 27 later this year. A lot’s changed in the automotive industry since we started. But plenty of things have remained the same. We’ll be a step closer to our 30th birthday this September. Creating and launching Ford’s first Tickford-branded performance models back in 1996 was a big start for our company, which later […]
One Word Separates This New Car From Others

One important term plays a big role in the OEM carmaking world. The Nissan Navara SL Warrior by Premcar is getting a fair bit of media coverage. This new dual cab 4×4 ute is the result of a Premcar new-vehicle enhancement program. Global carmakers choose us to create market-specific variants of the new cars […]