The powerful marketing tool new brands are using
New brands entering Australia’s new-car market are doing solid trade. Many of them have woken up to the sales power locally tuned suspension and ADAS systems can create. And their cars are often cheaper. But it’s not just lower prices in a cost-of-living crisis making them attractive. Some of these new brands are now more […]
Two of the secrets inside Premcar-enhanced new cars
Together, they are part of the answer to ‘how do they do it?’ We get asked this question a lot. Customers, journalists, new-car dealers; they all ask it. But it’s only when you dig into the ‘how’ and ‘why’ of something do you realise the ‘what’ that makes it work. This is certainly true with […]
How Some New-Car Importers Are Winning More Customers With Suspension Tuning
Certain car brands are using product localisation to boost their sales. This is how Premcar achieves it for them with suspension and handling enhancements. Selling new cars is intensely competitive and Australia is Exhibit A. 60-plus new-car brands. Almost 400 models. All for a market of ‘only’ about 1.1 million sales a year. The US […]
CASE STUDY – Enhanced
We often get asked about the new car enhancement programs we develop and build for global carmakers and official new-vehicle importers. Here’s an ENHANCED case study. The official new-vehicle importer in this case study is a brand that builds and sells new vehicles in an array of market segments. Bernie Quinn, Engineering Director and […]
