And they work best with a complete customer support mix.
Nissan Australia has announced its new industry-leading 10-year, 300,000-kilometre new-car warranty.
You can find the details here in this link.
I want to point out this is a big deal, especially for consumers.
Creating this will have taken a lot of work. It’s easy to imagine a Nissan exec simply suggesting an industry-leading new-car warranty and then after a few emails and meetings it’s up and running.
No.
Warranties are serious financial provisions for the future. Creating them takes careful analysis of real-world data from many previous years:
Studies into types and quantities of warranty-claimed replacement parts; technical repair histories; reported faults and the workshop hours taken to address each of them; and so on – across dozens of Nissan models from different generations, all sold across a long period of time.
But new-car warranties aren’t just about numbers and legal obligations to consumers. Warranties are about people and trust, topics I’ve discussed previously.
Warranties say to new-car buyers they can be confident in their choice of new car.
Warranties help cultivate a relationship based on trust. They’re a strong signal of ‘we’ll be there’.
It’s important to point out that any extensive warranty commitment from any carmaker has real depth when it comes with the necessary supporting elements that make it work, such as a large and widespread dealer network (so customers can have their car repaired close to home), parts availability (so their car isn’t off the road for too long), and knowledge the brand has been around locally a long time.
Some car brands are offering long warranties, but as a buyer handing over hard-earned cash, you have to ask yourself, “Does this manufacturer have the dealer network to support the warranty?” and “Has this brand withstood the test of time in this very competitive market?”
And given private (non-fleet) new-car sales are currently slowing – which means a lot of car owners might be hanging on to their cars for longer than usual in the coming years – this new warranty is the right support at the right time.
Hat-tip to Nissan Australia MD Andrew Humberstone, head of Aftersales Michael Hill and their wider team.
Bernie Quinn, CEO of Premcar
About Premcar:
Premcar Pty Ltd is a leading Australian vehicle engineering business that specialises in the automotive, defence and aerospace industries. For more than 25 years, global car-makers have made Premcar their go-to partner for the complete design, engineering and manufacture of niche-model new cars, full-scale new-vehicle development programs, and electric vehicle (EV) conversions and manufacturing. Premcar’s body of work is extensive. It is the name behind more than 200,000 new cars and 55,000 new-vehicle engines. The company has delivered technical advancements and sales success for major car brands from Europe, the USA, Japan, China and Australia. Visit premcar.au.
