Local new-car enhancement programs create and drive famous brand names
One factor underpins the most famous performance sub-brands in the car world. Car enthusiasts and motorsport fans can often be tribal. This is often thanks to one of the automotive industry’s greatest creations: the performance sub-brand. Ford and Holden have proved this for generations. Even after GMH’s demise in Australia and the end of the […]
Two of the secrets inside Premcar-enhanced new cars
Together, they are part of the answer to ‘how do they do it?’ We get asked this question a lot. Customers, journalists, new-car dealers; they all ask it. But it’s only when you dig into the ‘how’ and ‘why’ of something do you realise the ‘what’ that makes it work. This is certainly true with […]
This is Australia’s new new-car industry
We’re quietly powering on. Australia’s car industry ended in 2017. That’s many people’s understanding after Ford, GM-Holden and Toyota assembled their last new cars in Victoria and South Australia. Like all icebergs, much of Australia’s car industry lay hidden under the surface at that time. A vast network of supply-chain companies fed these big automakers […]
ANNOUNCEMENT: Premcar builds car 10,000 at its Epping new-vehicle factory
Melbourne, Australia | 29 May 2024 – Premcar has celebrated production of the 10,000th new car at its Epping assembly plant in Melbourne, Australia. The vehicle, a 2024 Nissan Patrol Warrior, came down Premcar’s Epping assembly line this morning. The Gun Metallic 4×4 SUV was met by applause from the company’s large manufacturing and engineering […]
How Some New-Car Importers Are Winning More Customers With Suspension Tuning
Certain car brands are using product localisation to boost their sales. This is how Premcar achieves it for them with suspension and handling enhancements. Selling new cars is intensely competitive and Australia is Exhibit A. 60-plus new-car brands. Almost 400 models. All for a market of ‘only’ about 1.1 million sales a year. The US […]
ARTICLE: Premcar in Manufacturers’ Monthly magazine
Bernie Quinn: “Car manufacturers come to us as they often have special needs which they cannot meet with their own resources. “It is not simply that we have technical capabilities beyond theirs, it’s because we have the ability to meet a specific niche or a quick change in the market. “These manufacturers look so far […]
CASE STUDY – Enhanced
We often get asked about the new car enhancement programs we develop and build for global carmakers and official new-vehicle importers. Here’s an ENHANCED case study. The official new-vehicle importer in this case study is a brand that builds and sells new vehicles in an array of market segments. Bernie Quinn, Engineering Director and […]
